Visit Britain's event is designed to be a starting point in getting the media talking about London's Games, and Alex Budden, British Consul General, said: "As these wonderful Games in Vancouver draw to a close, we can gradually feel the spotlight of Olympic attention arcing its way round to London."
British Consul General Alex Budden. Picture: Martin Boyle
And he revealed that they are already well aware of the need to embrace new media communication channels. He said: "The Britain we know is open, dynamic and connected and there is no doubt that will be a big part of our Games."
Indeed, the 2012 team will have a fully developed social networking strategy as well as continuing to cater for traditional media, and they told me: "Beijing was the online Olympics, Vancouver has been the Twitter Olympics - London will show just how much this has all moved on and it will be central to what we do."
Also attending the event were several well-known BBC faces including Hazel Irvine, who said: "It's been a great, but frantic Games, a real success," as well as snowboarder Ed Leigh and Olympic rower Matthew Pinsent.
Marathon star and 2012 medal hopeful Paula Radcliffe was guest of honour, and she said: "2012 will be my last chance to win an Olympic medal and everything I'm doing now is geared up towards that. It's going to be great to know that everyone in the country is right behind me.
Marathon star Paula Radcliffe. Picture: Martin Boyle
"The opportunity to host the Olympics is a once-in-a-lifetime chance for us. Dreams will be made and realised there and it is also a chance for people to get to know the people of Britain, who love their sport so much.
"The hope is that the Olympics Games can inspire more people to take up sports. I still remember my first Commonwealth Games - it's these experiences that will never leave you."
No comments:
Post a Comment